Facilitating science communication through distributive filmmaking.
Tomorrow.Life believes there is a breakdown of trust in science and technology as the pace of change overwhelms the ability of society to absorb it. This leaves the door open to misinformation and distrust in experts. That is why they aspire to create a diverse and inclusive generation of science communicators to produce impactful and thoroughly vetted short science videos.
They give agency to diverse members of the scientific and stakeholder community, especially women and minorities, to team up with a community influencer to communicate topics together in an informed and shared effort. Video is a medium that has incredible power to reach diverse communities and change opinions on social media. Their platform engages the public with responsible science, shares the authentic personal stories of scientists and other stakeholders and has built-in technology to allow users to create personally relevant versions for sharing.
Tomorrow.Life contacted me to develop a brand with a brand guideline, design a responsive website, and brand assets for email and social media.
