A new spin on a catalog for retailers around the world that showcases the entire eyewear collection of the year.
Working under the Creative Director of Vision (eyewear) at Nike, I designed the cover art and interior spreads of this 96-page catalog makeover. Working from custom photoshoots of both amateur and professional athletes in product, I stylized the images–creating layered compositions–that lead the years’ campaign from this signature piece.
Success came in as the radical new format made products facts easier to find. The series of iconography I designed to highlight the technical features of the eyewear helped to distinguish the product’s unique qualities.
(No, I never met Lebron James, but you can ask me about the time Tiger Woods put a golf ball through the Lance Armstrong building–all in good fun of course.)