A public awareness campaign to save bluefin tuna.
The Center for Biological Diversity works through science, law and creative media to secure a future for all species, great or small, hovering on the brink of extinction. They launched a campaign calling on consumers and chefs to boycott bluefin tuna, a mighty ocean species that’s been overfished to the brink of extinction. Stickers were created to be displayed on the windows of sushi restaurants to say to the public, they don’t serve bluefin tuna. The logo also appeared on websites, email marketing campaigns, as well as various signage.
The campaign caught the attention of The New York Times.
I illustrated and designed the campaign artwork and provided a brand guideline.
